Airtel's new Rs 244 pack offers 1GB data per day for 70 days with unlimited calls on its network. The Airtel Rs 244 offer competes with Jio's Rs 309 plan that offers 1GB data per day for 84 days.
Airtel has also introduced Rs 499 plan offering 1.25GB data per day for 70 days. The 499 Airtel offer aims to counter the Rs 509 plan (2GB data per day for 84 days) from Jio.
Airtel, which is one of the key players in the sector, termed the new Jio offer as "old wine in a new bottle." It has also filed an application in the Telecom Dispute Settlement and Appellate Tribunal (TDSAT) objecting to the alleged delays by Reliance Jio while withdrawing its three-month complimentary offer as was advised by the Telecom Regulatory Authority of India (TRAI).
"We are surprised to see what Jio is doing. It violates the spirit of the Trai directive and essentially continues with a similar plan now masquerading under a different name. This is a classic example of old wine in a new bottle," an Airtel spokesperson said.
Stating that the industry was in a "very weak" position and "continues to bleed", Airtel said the financial impact that the telecom firms are seeing does no good to customers in long term.
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